My friend Olu sort of prompted my writing Na man you be-1B with his dissatisfaction about the slant of the post, I didn’t quite agree with him even though I eventually saw his point. I like arguing with him though- he has such a pretty pout. Anyway the new post still elicited a flurry of back and forth on WhatsApp, with him thinking that Nigerian Breweries- makers of Gulder weren’t trying to be insulting of women but just ignored them because they weren’t their target market.
He said we don’t see men in diaper (pampers) commercials- it’s true, I’ve never seen a man in one. And men have not screamed discrimination- they should! In the same vein, beer commercials do not have women as key players and that is why they can get away with “Na man you be”.
So why don’t we have men in diapers commercials? Why can’t we see a daddy changing his child’s diapers? Diapers are pretty easy to use unlike cloth nappies that required some skills (I remember how my mum would fold it in a triangle and wrap my brother in it before securing it with huge safety pins). Do they forbid men to change diapers on TV- as they say in Benin (do they forbid you from doing x or y)?
Why do they always show only women cooking in seasoning adverts, after all many men cook. The major chefs in the world are even male… ironic innit? Why do we just have women cooking in such adverts and never the men? Even here we still have men dominating certain cooking spheres, chef fregz, chef stone, the chefs in your fancy hotels and restaurants etc. Watch knorr test quest and see how men dominate. Speaking of knorr- which I use, I might just have an advert concept that’s awesome for a seasoning company…ndi knorr buzz me and pay me well.
There are many subtle and not so subtle biases that adverts continue to perpetuate, you know this right! Let’s know your thoughts in the comment section.
PS: I went on google to find pictures of men changing diapers and I am sad to say that I didn’t see any picture of an African in google image search. Even after using the term African-American man changing diapers, I could only find five pictures and only two of them showed the process of changing diapers. I think there’s something lacking with our concept of fatherhood as race. Thoughts?